September 2016 Editor’s Update

Dear Friends:

The bulk of my attention this past month has been in processing how I wish to proceed forward in our ministry’s new social media strategy. Our new WordPress based websites give us a huge amount of technical capability that we did not previously possess. The importance of online outreach via tools such as Facebook, Twitter, Instagram, and YouTube must be taken advantage of, for as much and as long as such tools can be readily employed!

Few realize this, but I have written so much in the past twelve years—articles, FAQ entries, books, commentaries—that if all of this were to be recorded into an audio and/or video format, that it would indeed take multiple years. Yet, employing audio and visual media has not been something that I have done too much, until the past year. As I have gotten more and more comfortable with using YouTube—especially in terms of the video quality and in editing my broadcasts—I have posted all of my audio Bible studies to YouTube. Now, there is seldom a weekday which goes by, when something is not posted to the Messianic Apologetics YouTube channel—be it video or audio! In time, a long term goal of mine is that just about every written teaching I have on my website, will have an equivalent video or audio podcast to go along with it—all free at the point of need! This month, I am retooling a number of things behind the scenes, and will likely not resume the Wednesday Night Bible Study on 2 Corinthians until October.

Why do I believe it is important to always be producing like this? We do not know when we are in history. We know that we are getting closer to the return of the Messiah, and that today’s emerging and still-maturing Messianic movement is about to explode in directions that its original Messianic Jewish founders could not have conceived of in the 1960s and 1970s. We also instinctively know that there are too many issues that we have avoided addressing for far to long.

Already on social media, the independent Hebrew/Hebraic Roots movement bears the signs of it being ten to fifteen times the size of Messianic Judaism. While God is surely moving on many people to connect to their Hebraic Roots in the Tanach, and to identify with Israel in various ways—how we counter some of the sensationalism and hype, is not easy. I am going to do my best to make my contribution, with the tools and resources at my disposal.

Until next month…

J.K. McKee

About J.K. McKee 762 Articles
J.K. McKee (B.A., University of Oklahoma; M.A., Asbury Theological Seminary) is the editor of Messianic Apologetics (www.messianicapologetics.net), a division of Outreach Israel Ministries (www.outreachisrael.net). He is a 2009 recipient of the Zondervan Biblical Languages Award for Greek. He is author of numerous books and commentaries, dealing with a wide range of topics that are important for today’s Messianic Believers.

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